AUDIENCE INSIGHTS
for a data-driven design
Product: Agatha Christie novel series
Sales Target: Italian young adults
DEMOGRAPHICS
The core target is rappresented by women and men aged between 25-34, with an excellent level of education.
The core target is rappresented by women and men aged between 25-34, with an excellent level of education.
CONTEXT
The target lives mainly in large cities, particularly Rome and Milan. Therefore the typical day is characterized by busy rhythms and the need to optimize time and space.
As the daily routine is so frenetic, even visually there is a need to identify products in an immediate and recognizable way.
The target lives mainly in large cities, particularly Rome and Milan. Therefore the typical day is characterized by busy rhythms and the need to optimize time and space.
As the daily routine is so frenetic, even visually there is a need to identify products in an immediate and recognizable way.
PROFILE
Attentive to topics of social interest. Strong sense of irony, also associated with socially relevant issues. Prefers an informal style.
Interested in artistic disciplines and contents with strong visual impact.
Attentive to topics of social interest. Strong sense of irony, also associated with socially relevant issues. Prefers an informal style.
Interested in artistic disciplines and contents with strong visual impact.
MOST USED DEVICE
Contents are searched almost exclusively through mobile devices.
Additional contents and touchpoints should be within smartphone reach.
Contents are searched almost exclusively through mobile devices.
Additional contents and touchpoints should be within smartphone reach.
The visual is intended to emphasize 3 key elements:
- the iconic name of the famous writer
- the detective's magnifying glass
- recognizability.
- the iconic name of the famous writer
- the detective's magnifying glass
- recognizability.
The vintage photography on the front is meant to recall the Agatha Christie years, while the overall clean and essential visual hints at the idea of modernity and dynamism.
The magnifying glass on the back highlights the QRCode which allows the video trailer of the story to be viewed via smartphone.
Books are designed in pocket size to be carried easily in a handbag or backpack.
design by
Daniele Pelinga
2021
